About Masters in Massage

You can trust our courses and books to provide you with the highest educational standards and client management skills found in the massage profession.

Well-proven procedures and communications empower you to confidently manage all aspects of your clients' care and naturally create well-respected and more successful massage practice.

Custom-designed by a highly regarded Doctor of Chiropractic and Massage Therapists with years of clinical expertise and teaching experience, you can rest assured of using mainstream-accepted standards and clinically sound protocols.

You're sure to use these time-tested skills throughout your massage career.

About Michael Koplen, LMT, DC

Michael Koplen, fellow Massage Therapist and Doctor of Chiropractic, serves as Executive Director of the Masters In Massage Institute®, dedicated to providing Massage Therapists with the most advanced client management-based procedures and communications found in the massage profession. He is also a faculty adviser for the American Institute of Medical Massage.

Masters In Massage® client management procedures empower you to confidently guide your clients' care like a top-notch professional!

Michael shares his wide therapeutic and success-oriented background in massage, chiropractic, and client management in his highly informative and entertaining books, workshops, and home study courses.

He is a graduate of the Boulder School of Massage, former owner of the Denver Massage Center, Palmer Chiropractic College West graduate, member of the National Board of Chiropractic Examiners, and taught Client Management Procedures for the prestigious Landis-Ward Practice Management group where he received a National Chiropractor of the Year award.

In addition to his busy teaching and course development regimen, he treats patients in private clinical practice in Santa Cruz, California.

About Alyson Laurel, LMT, BS, Contributor

After graduating from the University of California, Santa Cruz with a degree in psychology and biology, I considered becoming a PT but decided to help people by becoming a Massage Therapist.

That was nearly 30 years ago and I've never looked back! 

Admittedly, I struggled in practice in ways that you might too. Like not feeling the professional respect and credibility we deserve, especially considering how many people we help feel better.

I suffered from not having the client management skills that generate better client retention and practice success that aren't taught in massage schools or elsewhere for that matter.  

Then I met Michael Koplen, a long-time Massage Therapist and a DC, through other Massage Therapists here in town who spoke highly of their professional relationship with him.

He had a super successful massage practice and ran the Denver Massage Center, then expanded his education by going to Chiropractic college. He spent several more years with a client-management group which empowered him with the skills to create one of the most successful chiropractic practices in the nation (and receive a national chiropractor of the year award) ––so he knew the client care and practice success procedures I'd been looking for, which are found in the books and courses he developed for Massage Therapists.

I can honestly tell you that if you want to manage your clients' care the way true professionals do and have a far more successful practice⎯⎯you don't want to miss out on letting these books and courses teach you how to do it!


How Masters In Massage Courses Came About

I first failed in my massage practice.

Like so many other Massage Therapists, I was barely earning a living. 

Clients told us they loved their massage sessions ... but I still struggled with not having enough referrals and repeat visits.

My hands-on skills were really good, just like yours probably are, so it puzzled me why it was that if clients loved my work, why they didn't come back to see me as often as I thought they should, and why didn't they naturally refer others?

If you're struggling with a similar problem in your massage practice, you're not alone, because the sad reality is that over 95% of Massage Therapists fail to survive or thrive in practice.

I sought solutions.

And discovered the biggest reason so many MT's fail to have the success or respect they yearn for is this: they mistakenly believe that if their hands-on skills are really good, clients will naturally return for the care and refer others.

It only seems logical, right?

If clients love your work, they ought to refer others to you and reschedule more sessions.

But I learned this isn't true.

I tried advertising ... but that didn't ultimately help because it only gave a temporary boost in numbers at best while burdening me with expenses and hassles. What's worse, it brought in too many shady characters.

Here's the big lesson learned from this: although your hands-on massage skills are at the heart of what you do, they rarely if ever give you the practice success and professional esteem you're looking for.

Knowing something else was needed besides learning more hands-on techniques, I looked elsewhere for client management-oriented procedures that aren't taught in massage schools or even in the massage profession.

Honestly, I was mentored by Chiropractors and Practice Management groups in other professions.

Once I started applying the client management procedures and communications they taught me, my practice SOARED!

I was soon practicing massage only three days a week and earning three times the money needed to live on!

There's more to the story, but I'll save that for another time.

I'm not telling you this to impress you, but only to impress upon you how you too can greatly empower your practice success when you apply the right procedures!

My huge success and confidence in managing all aspects of my clients' care––and knowing that thousands of Massage Therapists keep needlessly struggling in their practices––inspired me to organize the key strategies, procedures, and communications that have proven so successful into custom-crafted books and courses to share with you so you too can prosper and provide your clients with the best care possible.

Overall, I've taught these client management procedures and communications to over 3,000 practitioners.

While no one can "make you successful," you can be sure that the books and courses that Masters In Massage® offers you give you exactly what you need to enjoy the professional, financial, and personal rewards so many others of us have found.